Tackle Revenue Pulse
Branding + Identity
Infographics
Social media graphics
Website Content
The content and brand team at Tackle created a series of publications called the Tackle Revenue Pulse, which was a monthly blog-style page that would live on the Tackle website.
The series breaks down the latest data showing the growth of Marketplace buying and why, despite economic conditions, dollars are still flowing through the clouds.
We began at the concept phase to develop a logo to brand the series after deciding on a name for the publications; Tackle Revenue Pulse.
After exploring several different options and fine tuning our favorite through multiple rounds of iterations, we landed on this logo that incorporates the visuals of a “pulse”, as well as alludes to the Cloud Marketplace connection.
With each monthly publication, we developed social media graphics to help drive users to our website where the publications were hosted. Data visualization was used to interpret the data collected and design it into eye-catching visuals that communicate what the data represents.
