Hixon & Stringham Lawfirm
Branding
Logo Design
Marketing Collateral
Lee Stringham, attorney at Hixon & Stringham, approached me for a logo redesign for his lawfirm that was undergoing a merge with another firm. This new business would inherit the attributes of the old firm, but he wanted a more professional and modern brand.
Original Logo
Logo redesign
New logo design criteria
Incorporate wing or bird element
Create a strong symbol
Use teal & gold colors
Modern and clean aesthetic
The mirroring aspect of this logo represents the scales of justice which are commonly used to symbolize the balance between truth and fairness sought after in the justice system. The wingspan, tail feathers, and shape of the bird’s head reflects an owl’s physical characteristics; a key visual within the law firm’s founding principals.
